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Crown Crafts signs Baby Looney Tunes licensing deal

-- Kids Today, 6/12/2008 7:54:00 AM

COMPTON, Calif. – Crown Crafts Infant Products has entered into a licensing agreement with Warner Bros. Consumer Products to produce bedding and accessories under the Baby Looney Tunes name.

Crown Crafts will offer a range of infant and toddler products, including crib and toddler bedding, blankets, room décor, bibs and bath products. The crib bedding, blankets and décor are expected to hit retail stores this month.

“We are pleased to partner once again with Warner Bros and be a Baby Looney Tunes licensee,” said Nanci Freeman, president and CEO of Crown Crafts. “Today’s moms and caregivers strongly identify with the Baby Looney Tunes characters such as Baby Bugs, Baby Taz, and Baby Tweety and their unique personalities.”

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