The glass is half full
Editors Letter September 2008
By Lisa Casinger -- Kids Today, 9/1/2008 12:00:00 AM
It’s always good to head into the last quarter of the year (especially this year) with a positive attitude.
I’m happy to say I think the glass is half full. Though manufacturers consistently bring new products to market, this year they’ve really gone the extra mile.
We’ve seen more manufacturers branching out into other categories not only as a way to extend their brands but also to help retailers meet the needs of their customers. Wall decor companies are now offering rugs and lamps; rug companies are offering lamps and wall decor; more companies are turning to an all inclusive, total room package.
Everyone seems to be thinking outside the ubiquitous box; and that’s a good thing.
Manufacturers also are reaching out to new customers by exhibiting at different shows — whether it’s this month’s ABC Kids Expo in Las Vegas or Kind & Jugend in Cologne, Germany. Both shows report an increase in new exhibitors.
The shows themselves are responding to attendee feedback and attempting to be more user-friendly. ABC has added category-specific pavilions and a green product area while Kind & Jugend continues to add to its U.S. exhibitor’s pavilions.
What does this mean for retailers? It means there are new companies and new products waiting for you, regardless of the shows you attend. Of course you’ll want to visit your bread-and-butter vendors, but don’t forget the jams, jellies and honeys to sweeten the pot. You might just find your glass is half full too.
We would love your feedback!
Featured Company
Most Recent Resources
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Design, Develop, Deliver: The Three D's to Digitally...
- Are You Prepared for the 2009 Holiday Season? A Branded...
