Share this on
Small World Toys inks deal with Dr. Seuss
Staff -- Kids Today, 6/28/2006 12:00:00 AM
Toy manufacturer, Small World Toys has signed a new licensing agreement with the world-famous Dr. Seuss brand. "We really took our time finding the right partner to create product with this license," said Susan Brandt, Executive Vice President of Licensing and Marketing, Dr. Seuss Enterprises, L.P. "We looked at all the obvious and some of the not-so-obvious manufacturers. Small World Toys was clearly the best partner for us to develop infant and developmental toys for this category. We are really thrilled to work with Small World Toys on this project." Small World Toys recently has had success with its Eric Carle line and its soon-to-be-released products with Karen Katz. "Dr. Seuss is a perfect license for our company," said Small World Toys CEO Debra Fine. "Our mission is to create toys that nurture the minds, bodies and spirits of children. Our product development team will create toys that reflect the whimsical nature of Dr. Seuss' characters and stories while being developmentally appropriate for infants, toddlers and preschoolers." Products in the line will include Hear and Now Cubes; Touch and Rhyme Block; Balance Stick; 1 Fish, 2 Fish Chunky Puzzle; Family Photo Floor Puzzle; Deedledude Sneeches; 3D Cat in the Hat Puzzle; Seussical Plush Horton; Yertle the Turtle Plush Stackers and Green Eggs and Ham Melamine Dinnerware Set. Small World also will create items that are exclusive for various categories of retailers. |
Share this on
Talkback
We would love your feedback!
-
Small World Toys inks agreement with Dr. Seuss
Aug 15, 2006
MOST POPULAR PAGES
Sponsored Links
Featured Company
-
FurnitureCore.com
FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...
