PowellKids get creative with 3 new youth groups
Rock the Wish market activity supports Make-A-Wish Foundation
-- Kids Today, 4/23/2009 8:35:00 AM
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| Powell’s Rock & Roll is designed for the hip ’tweens and teens market. |
HIGH POINT – Youth furniture manufacturer Powell Co. is debuting three groups at the market here, highlighting each introduction with creative activities for kids and dealers in the company’s showroom on the ground floor of the National Building.
“Powell is committed to providing dealers with fresh products in one of today’s most vital and profitable furniture categories,” said Tom Liddell, senior vice president of national sales for Powell. “Even in tough times, average families with two to three kids need to graduate them from cribs to bunks to student desks and storage units. This represents huge sales potential for our customers.”
A line extension within the popular Little MissMatched collection called Artsy Craftsy consists of 10 clean-lined, contemporary pieces, made with sustainable wood and available in a light finish with bold, asymmetric punches of color. The twin student loft bunk bed and desk offer plenty of storage space, as does the trundle bed with under-drawer option. This new group targets ’tweens – the fastest growing youth demographic – will be introduced by local children participating in craft projects on Saturday, April 25, beginning at 11 am. Self-styled sock puppets will be made from the irrepressibly fun socks which launched Little MissMatched brand in 2004.
With a low-profile rock climbing wall-styled bed frame, the signature short loft bed in Cliff Hanger appeals to active young boys and girls, some of whom were on-hand on market’s opening day to demonstrate one of the bed’s key merits: Climbing up and sliding down, kids can wear themselves out to get ready for sleep. A full suite of bed, dresser, mirror and night table units round out the honey maple veneer group.
Rock & Roll is designed for ’tweens and teens who are determined to stay cool during this key transition period for bedroom upgrades. This group features a chic “band on the road” design, steel case construction, custom speaker drawer and door pulls. A textured matte black finish has the appearance of sound equipment cases, ready for the road trip. The locker storage cabinet fits under a loft bed or may be used freestanding. A rolling cart resembling an amplifier adds function, as does a large storage bench, which converts to media stand and includes wire management for today’s plugged-in kids. Finally, Rock and Roll’s unique gossip desk seats two when not folded up into a space efficient cube.
In keeping with the tuneful theme, PowellKids kicks off spring market with its “Rock the Wish” campaign, a special Wii Guitar Hero competition held in the showroom during the show. Dealers are encouraged throughout the week to take up the head banger mantle for Make-A-Wish Foundation, a nonprofit organization whose mission is to grant the wishes of children with life-threatening medical conditions.
For each successful Wii axe strumming, Powell Co. will donate $25 to Make-A-Wish. Photos of participating dealers channeling Hendrix and other rock greats will be added to the PowellKids Rock and Roll Wall of Fame.
Powell worked closely with the foundation last fall to create a national dealer network whereby retailers from across the nation can fulfill furniture-specific wishes as they come up, working through their local Make-A-Wish chapters.
More than 30 Powell dealers are now participating in the program, and three wishes have been granted to date.
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