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Serene Sling to receive iParenting Media Award

-- Kids Today, 6/8/2009 1:44:00 PM

MOUNTAIN VIEW, Calif. – The Serene Sling from T-Rex America has been selected to receive a 2009 iParenting Media Award. The iParenting Media Awards Program provides a credible and objective method of determining the best products in the marketplace and then honors them with a consumer award.

“It is an absolute honor to win this award as it translates into a seal of approval and peace of mind for parents,” said Yasuhiko Sakanishi, CEO of T-Rex. “The Serene Sling takes the best in design and fabrication to make a product that will keep parents and babies happy and stylish.”

The Serene Sling is a fashionably-designed cotton woven pouch sling which makes baby carrying easier and comfortable with no adjustment necessary. The deep pocket design allows many versatile carrying styles and facilitates breastfeeding. All the materials used in the Serene Sling are ecologically manufactured – no harmful substances are used – making it safe for mom, baby and the environment. Serene Sling is also 100% Oekotex certified (European textile safety test). 

“The relaxed style of the Serene Sling gives mom freedom while keeping baby calm and happy,” said William Sears, pediatrician and author of more than 40 parenting and baby books. “The flexible knit sling stretches and moves with mother and baby and is the perfect solution for breastfeeding, errands and travel, and when you and your baby just want to be close.”

iParenting Media is a Disney Internet Group site focused on parenting. Products submitted for the awards were reviewed by parents, experts, licensed childcare centers and schools nationwide.

The Serene Sling is distributed by Balboa Baby in North America.

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