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Youth bedroom sales to grow 23.5% by 2012

-- Kids Today, 4/1/2008 12:00:00 AM

Consumer spending for youth bedroom is poised to grow by 23.5% between 2007 and 2012, according to projections by New York-based Easy Analytic Software Inc. Sales will reach $6.3 billion in 2012 if EASI's projections hold, up from an estimated $5.1 billion last year.

It's important to note that EASI's projections are based on demographic changes (migration patterns, birth rates, etc.) and do not take into account economic factors such as the current housing and credit situation.

As with most other furniture products, the greatest growth is projected for Western and Southern states. The slowest growth is projected for the Northeast.

Of the 42 metropolitan areas expected to grow youth bedroom sales by more than 33%, 19 are in the West and 23 are in the South.

Fast-growing sales opportunities are even more concentrated in the South, according to EASI.

Their models show that of the Southern 23 metros expected to increase youth bedroom sales by more than one-third by 2012, nine are in Florida, led by Palm Coast (60.3%), The Villages (46.5%) and Cape Coral-Fort Myers (42.0%). The first two are smaller metros, with core populations between 10,000 to 50,000; the third, Cape Coral-Fort Myers, is a large metro with a core population over 50,000.

North Carolina is home to another five of these fast-growing metros. The top three, Raleigh-Cary (38.3%), Wilmington (35.1%), and Charlotte-Gastonia-Concord, which spills into South Carolina (35.1%) are all large metropolitan areas.

Opportunities are more dispersed in the West. Of the 19 metros expected to grow by more than 33%, four are in Arizona, led by greater Phoenix (38.3%); three are in Utah, led by St. George (48.1%); four are in California, led by Riverside-San Bernadino-Ontario (37.3%); two each are in Idaho, Nevada and Oregon; and one each in Colorado and Montana.

State	2007 estimated	2012 projected	% change
States in bold are expected to exceed the national average in sales growth between 2007 and 2012. Source: Easy Analytic Software Inc. and Kids Today market research
Alabama	$80.0	$97.2	21.4%
Alaska	10.8	13.5	25.1%
Arizona	105.8	143.4	35.6%
Arkansas	48.5	59.7	22.9%
California	577.8	717.3	24.1%
Colorado	84.3	106.7	26.7%
Connecticut	63.5	76.2	20.0%
Delaware	15.1	19.1	26.2%
District of Columbia	11.8	13.4	13.4%
Florida	333.1	431.2	29.4%
Georgia	156.3	201.3	28.7%
Hawaii	19.3	24.1	24.9%
Idaho	23.8	31.0	30.2%
Illinois	218.5	263.6	20.6%
Indiana	109.8	133.8	21.8%
Iowa	53.0	63.7	20.1%
Kansas	48.4	58.3	20.6%
Kentucky	73.8	89.7	21.7%
Louisiana	70.5	85.3	20.9%
Maine	24.1	29.0	20.4%
Maryland	97.8	119.4	22.1%
Massachusetts	116.5	137.1	17.7%
Michigan	175.1	208.2	18.9%
Minnesota	90.8	110.8	22.1%
Mississippi	47.6	58.0	21.8%
Missouri	103.1	125.1	21.4%
Montana	16.6	20.4	22.7%
Nebraska	31.0	37.7	21.4%
Nevada	43.2	59.3	37.4%
New Hampshire	23.4	28.8	23.0%
New Jersey	150.9	182.1	20.7%
New Mexico	33.3	41.9	25.8%
New York	333.2	393.0	17.9%
North Carolina	156.0	198.5	27.3%
North Dakota	11.2	13.2	17.7%
Ohio	202.5	239.8	18.4%
Oklahoma	61.8	75.1	21.5%
Oregon	64.8	81.2	25.4%
Pennsylvania	221.6	264.1	19.2%
Rhode Island	19.1	22.5	17.9%
South Carolina	74.6	93.7	25.5%
South Dakota	13.4	16.3	21.6%
Tennessee	105.9	131.2	23.8%
Texas	385.5	498.0	29.2%
Utah	35.9	46.4	29.0%
Vermont	11.2	13.4	19.7%
Virginia	134.3	166.8	24.2%
Washington	111.9	140.7	25.7%
West Virginia	32.5	38.4	18.2%
Wisconsin	98.3	119.3	21.4%
Wyoming	9.1	11.1	22.6%
Total	$5,140.3	$6,349.1	23.5%

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