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Youth sources draw crowds

Staff -- Kids Today, 2/1/2006 12:00:00 AM

 
AT THE MARKET — Youth vendors here are pleased with what has shaped up to be a bustling first few days of market, with most reporting brisk business and good retailer attendance.

While new offerings at this first winter market are somewhat limited, most vendors have brought at least one new introduction. Several are using Vegas as a jumping off point for entering the juvenile category.

Entertainment and home office manufacturer Legends is launching a Legends Kids line, which includes five groups in popular styles and finishes. Beds include a bookcase headboard or panel headboard in twin and full, and prices are the same across all five groups — designed to make shopping easier for both the retailer and the consumer.

The key to the new youth division, said Marketing Director Tim Donk, is a display that allows a retailer to show one vignette along with a "five-drawer island" to showcase a single piece from the other four groups.

"It's been phenomenally received," said Donk. "With the merchandising concept of maximizing space, we're thinking this could be some of the highest dollars per square foot for retailers."

Intercontinental Furniture, a Brazilian case goods manufacturer, brought several youth groups for its first U.S. show, including Pickwick and Pine Classics.
Other youth veterans showed up at market with new looks in tried-and-true styles.

Comfortable cottage looks and feminine girls white groups continue to dominate the category, with companies including Berg, My Room, Good Cos., Emerald and Standard launching new takes on these classic looks.

Good Cos.' Dollhouse group, in a Buttermilk finish with blush highlighting, features details like hand-painted flower motifs, beadwork and the unique look of satin windows in key signature pieces. Vice President of Sales Darrell Verdeck said the collection is the hit of the show.

Both My Room and Standard have launched groups with decidedly feminine four-poster beds as their centerpieces. My Room's Mirabella collection also includes a feminine crib and changer, and Standard's Angelina group features hand carvings and silver-tipped accents.

Berg's new Celeste collection in a distressed cream finish is a classic cottage group, but with unique touches like a high bed and a clean-lined vanity.
Emerald Home Furnishings' Sophia collection, debuting here, is available in a white or sage green sand-through finish, and makes three youth groups for the newcomer to the category.

Powell Co. moved up its April youth introduction for this market, bringing in the striking black metal Z Bedroom group just in time to showcase it along with a new bedroom-in-a-box concept for youth. Z Bedroom follows in the footsteps of Monster Bedroom and other teen looks that have been so successful for Powell, with subtle Z-shaped elements throughout, metal drawer pulls and tempered acrylic tops.

Powell's showroom was one of many that was packed to the gills on opening day. Executive Vice President Sean Slack said while he hadn't been as busy as he was in July, he was still "slammed."

Other manufacturers were equally impressed with traffic.

"We're busy earlier this market — it's hard to get busier than last market, but so far it is," said John Boyd, president of John Boyd Designs.
Ted Weber, sales manager for Vermont Precision, said he was "extremely busy."

"Last market, we saw a lot of people and opened a lot of new accounts, but they were primarily from the West coast," said Weber. "This market, there's more of a balance of people from all over."

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