Stephanie Azzarone joins Kids Today bloggers
'Mom Market Trends' looks at social, marketing developments that affect moms
-- Kids Today, 1/22/2009 7:58:00 AM
Kids Today welcomes Stephanie Azzarone to its blogger lineup at www.kidstodayonline.com.
Her blog, Mom Market Trends, debuted yesterday. It is an ongoing look at the social and marketing developments that affect today’s moms, with frequent emphasis on the power of the online mom community.
Azzarone, president of Child’s Play Communications, specialists in publicity and marketing communications for products and services targeted to moms. In that capacity, she shares studies, trends, relevant articles, feedback from the Child’s Play Communications network of moms, and more, to keep marketers informed of the latest news and concerns impacting this $2.1 trillion dollar demographic. Azzarone has been a speaker at numerous seminars on marketing to moms.
She is also the editor and publisher of Marketing Communications: Kids, an electronic newsletter, and has written for or been quoted in numerous publications on the subject of communicating with today’s mothers.
At Child’s Play, Azzarone has represented companies that are leaders in their fields, such as Warner Bros. Consumer Products, National Geographic Kids Entertainment, Hasbro, Gund, CVS/pharmacy, Parents magazine, Sylvan Learning Center, Samsonite and Kidz Bop.
To celebrate Child’s Play’s 20th anniversary in 2008, she launched a variety of new services, including Team Mom, the Web Mom Directory, the Bloggers Brunch and the Insider Mom Network, all designed to reach mothers online and 1:1. These programs supplement the company’s two decades of expertise generating traditional media publicity.
Mom Market Trends joins other Kids Today blogs: Customer Care and Beyond by Kelly Nelson; Kids Today by Lisa Casinger; On the Shelf by Gerri Hunt; and The Style Center by Bridget Kelly.
We would love your feedback!
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