Bill Hasse, Lisa Rittenhouse join Chicco USA
New additions bring over 10 years of juvenile products industry experience
-- Kids Today, 2/12/2010 12:23:00 AM
LANCASTER, Pa. – Juvenile products and toy manufacturer, Chicco USA, has added two members to its executive team: Bill Hasse as vice president of marketing and Lisa Rittenhouse as vice president of sales.
Hasse is a marketing veteran with 15 years in the juvenile industry, working for Graco, Delta and Simplicity, among others.
“Chicco is a respected brand that I have watched grow by leaps and bounds over the past few years, and I’m thrilled to be part of the Chicco team,” said Hasse. “With a line of award-winning toys, two top-rated infant car seats and the number 1 playard, Chicco is well-positioned for additional growth and product line expansion.”
Rittenhouse comes from Medela, where she helped build a very successful brand and overall business for 13 years.
“Chicco is fortunate to count many loyal retailers among its supporters,” said Rittenhouse. “I look forward to further growing these partnerships and their reach to our shared consumers across both the gear and toy Categories.”
Mark Messner, Chicco chief operating officer, anticipates an exciting future for the company.
“I’m delighted to welcome Lisa and Bill on board as Chicco prepares to enter a new phase of its growth. We started the new year with the launch of our new KeyFit Strada Booster, and have several other exciting product launches planned for this spring, including the Cortina Together, the much awaited front-to-back double stroller designed to accept two KeyFit infant seats.”
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