• Thomas Russell

Parents seek more mature styling for children

Wesley Allen answers with twin and full-sized beds for youth at Las Vegas Market

AT THE MARKET — As a manufacturer of metal beds, Wesley Allen has long had the capability to produce twin and full-sized beds for youth bedroom, but it has never made a major push in the category at a Las Vegas Market — until now.

Wilson princess twinWilson princess twin
That has all changed this week as the company is showing some of its bestselling models in twin and full sized versions at its showroom in space B-368.

“We took our three most popular styles we have been doing in youth and brought them here,” said Chris Henning, president. “The twin beds we have offered for a while, but have never shown them at (the Las Vegas) market.

The Wesley Allen Kids collection features designs for boys and girls, which are available in 20 standard and 20 custom finishes. There are also 20 fabrics available for upholstered headboards and footboards.

Among the models it is showing this week is the Wilson twin bed for girls, which features a white bonded leather headboard and footboard. Shown in a silver bisque finish, this version retails at $799.

On the floor is another traditional twin bed model for girls shown in a two-tone brass/mocha finish and featuring glass finials. Due to the two-tone finish, it is at a higher price point of $1,099.

Also being shown is the transitional Avery boy’s bed, which is shown as a full-sized version. Retailing at $1,299 as shown, it also has a bonded leather headboard and is shown in a copper bisque finish.

The AveryThe Avery
An upholstered daybed designed for girls featuring a contemporary metal frame in a steel finish is also on display. Retailing at $1,049 as shown, it too comes in multiple finish and fabric options.

Henning said that the company has long recognized that many parents are seeking more mature styling for their children’s furniture. The designs shown here this week reflect that trend.

“You see a lot of adults moving kids from a crib into a regular bedroom,” he said, adding that Wesley Allen is happy to be able to offer solutions to meet those needs.

Henning said that twin beds also are available with optional pop-up and non-pop-up trundle units, making them “ideal for kids’ sleep overs.”

He added that while the company still makes twin beds, much of the growth has been occurring in sales of full-sized beds, which is neither too small, nor too big for a child’s room.

“Due to the growth of the category, especially as other industry segments have slowed, juvenile furniture represents a huge opportunity for Wesley Allen,” Henning said. “Families are increasingly investing in iron furniture because it is durable and adaptable to different rooms and decors, and most important, because for many parents, nothing is too good for their kids.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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