Parents seek more mature styling for children
January 25, 2016,
AT THE MARKET — As a manufacturer of metal beds, Wesley Allen has long had the capability to produce twin and full-sized beds for youth bedroom, but it has never made a major push in the category at a Las Vegas Market — until now.
Wilson princess twin
The Wesley Allen Kids collection features designs for boys and girls, which are available in 20 standard and 20 custom finishes. There are also 20 fabrics available for upholstered headboards and footboards.
Among the models it is showing this week is the Wilson twin bed for girls, which features a white bonded leather headboard and footboard. Shown in a silver bisque finish, this version retails at $799.
On the floor is another traditional twin bed model for girls shown in a two-tone brass/mocha finish and featuring glass finials. Due to the two-tone finish, it is at a higher price point of $1,099.
Also being shown is the transitional Avery boy’s bed, which is shown as a full-sized version. Retailing at $1,299 as shown, it also has a bonded leather headboard and is shown in a copper bisque finish.
Henning said that the company has long recognized that many parents are seeking more mature styling for their children’s furniture. The designs shown here this week reflect that trend.
“You see a lot of adults moving kids from a crib into a regular bedroom,” he said, adding that Wesley Allen is happy to be able to offer solutions to meet those needs.
Henning said that twin beds also are available with optional pop-up and non-pop-up trundle units, making them “ideal for kids’ sleep overs.”
He added that while the company still makes twin beds, much of the growth has been occurring in sales of full-sized beds, which is neither too small, nor too big for a child’s room.
“Due to the growth of the category, especially as other industry segments have slowed, juvenile furniture represents a huge opportunity for Wesley Allen,” Henning said. “Families are increasingly investing in iron furniture because it is durable and adaptable to different rooms and decors, and most important, because for many parents, nothing is too good for their kids.”
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