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Baby News releases its "Shopping for Baby" resource guide

Kids Today Staff -- Kids Today, 8/6/2010 9:52:49 AM

LIVERMORE, Calif. - The Baby News Group has released the Baby News "Shopping for Baby" resource guide help educate new mothers in providing the basic essentials for their baby. The guide is free to any consumer who visits a local Baby News store.

Many new mothers have enough on their minds preparing for their newest arrival, that making sure their baby's basic needs are being fulfilled is sometimes forgotten. Baby News stores understand this dilemma and have combined their knowledge in creating the resource guide to make it as easy as possible for new mothers.

The 32-page resource guide features a basic essentials checklist, a showcase of the latest products and informative content. Consumers will discover many unique and trusted brands in baby gear, nursery furniture, feeding, diapering and potty training, healthcare, clothing, childproofing, and toys. The guide also includes informational content written by store owners.

"This year we decided to depart from our traditional catalog," said Roger O'Callaghan, president of Baby News. "We used the combined expertise of over 50 Baby News stores to put together the basic essentials checklist. This checklist is the foundation of our shopping-for-baby resource guide and provides consumers a convenient way to fulfill a baby's basic needs."

The Baby News group is the largest affiliated children's retail group in the United States. Baby News provides its members the latest information and savings on products, insurance, freight, etc. The group has the experience of doing business in the juvenile industry for over 50 years. All Baby News Stores are locally owned and operated.

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