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New Baby Product Experts site now live

Kids Today Staff -- Kids Today, 10/4/2010 2:58:28 PM

BabyProductExperts.com, a website for expectant and new parents, launched its new site at the beginning of this month. The site is totally redesigned, with a clear, easy-to-use home page and simplified navigation throughout.

Features of the site include: Articles on product, safety and lifestyle; a live feed of baby product recalls from the Consumer Product & Safety Commission; exclusive product discounts at independent baby product retailers; and a weekly sweepstakes with monthly grand prizes worth up to $4,000.

The site is produced by Baby Product Experts, an organization that represents hundreds of independent juvenile specialty stores located primarily in North America. Their charter is to increase awareness of the value of these independently-owned retail stores to the consumer and to their local communities in an effort to drive business to these stores and level the playing field with the big, national chains and web-only stores.

"I am very excited to launch our new Baby Product Experts web site and Phase II of our program," said Jacque Sternquist, director of marketing & store support. "We hope our new site will become the go-to destination for parents looking for important information about baby products and stores staffed with people who can answer their questions. Independent specialty stores can offer new parents that one-on-one service they deserve at such an important time in their lives."

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