• Erin Berg

Nickelodeon launches Slime merchandisinig

LAS VEGAS, Nev. -- Nickelodeon announced the launch of a new global merchandising program at Licensing Expo in Las Vegas for Slime, the network’s iconic and beloved green goo.

Nickelodeon will seek major merchandising and promotional partners, spanning categories including apparel, home furnishings, toys, consumer packaged goods and more.

“Slime is the ultimate badge of honor for kids and is recognized and loved by Nickelodeon fans of all ages,” said Pam Kaufman, chief marketing officer and president, Nickelodeon Consumer Products. “It represents the playfully disruptive nature of being a kid, and so we are thrilled to expand its presence in the market and enable our fans to experience it in new and unexpected ways.”

The global Slime merchandising program joins in the ongoing celebration of Nickelodeon’s heritage including Jeremy Scott’s Fall 2016 collection featuring Ren & Stimpy; ‘90s Nickelodeon nights at NBA games across the country; an international partnership with TopMan on a collection of t-shirts, hoodies and sweatshirts that feature classic Nick ‘90s characters; and more programs set to debut later this year based on beloved Nick properties.

Erin BergErin Berg | Associate Editor

Erin Berg is an Associate Editor for Furniture/Today. After earning her B. A. in Broadcast Journalism from the University of Southern California, Erin began her career in marketing where she served clients in a wide variety of industries from film and television entertainment to aviation. Erin lived in Italy and four different states before landing in North Carolina in 2009.

Erin can be reached at EBerg@furnituretoday.com or at 336-605-1040.

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