Kids II Partners with SCAD
Kids Today Staff -- Kids Today, 12/28/2010 8:38:21 AM
SCAD and Kids II partner to create design solutions, student learning opportunities.
Savannah, GA -- Savannah College of Art and Design partnered with baby product vendor Kids II to provide new product ideas for Kids II while giving SCAD students real-world, hands-on corporate design experience. SCAD is perhaps best known in the gift industry for its student-designed line, Working Class Studios.
Nearly 20 SCAD industrial design majors spent six months under the direction of SCAD Professor Jesus Rojas, a team leader behind the SCAD and Kids II partnership, and Kids II vice president of product development Steve Burns developing toy and gear concepts for the company. Design criteria stated that the designs must be simple and intuitive, easy to use, have flexible use, promote infant development, reflect the essence of the existing Bright Starts brand and meet global safety standards.
Students conducted market research, created more than 200 initial design concepts, and honed their ideas through collaborative meetings with Kids II's senior design team. Kids II ultimately selected two final design concepts, which the company is considering for further development and which could ultimately appear on store shelves in more than 65 countries.
The top 12 student designers traveled to Hong Kong to present their portfolios and design concepts to Kids II's Asian design team, including the Kika Design Studio. While in Hong Kong, the students also met with other leading design companies such as VTech, Rubbermaid, TTI and Philips, and toured manufacturing facilities on Mainland China.
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