Ivanka Trump adds baby bedding to product lineup

Product to roll out in January 2017

Ivanka TrumpIvanka Trump
NEW YORK — Ivanka Trump’s eponymous lifestyle and fashion brand announced that it has added baby bedding and accessories from A.D. Sutton to its offerings.

Additionally, Trump, executive vice president of The Trump Organization and daughter of Republican presidential nominee Donald Trump, announced a collection of fashion jewelry from The Jewelry Group. The new categories of fashion jewelry and baby accessories join the existing Ivanka Trump collection of footwear, apparel and accessories.

"I am delighted to be working with these industry leaders as we take this important next step in our brand expansion," said Ivanka Trump.

Under the agreement with A.D. Sutton, Ivanka Trump baby bedding sets and accessories will launch in January 2017 exclusively with Buy Buy Baby stores and online. The new partnership will also include a rollout of baby gifting in Spring 2017. The rollout includes mix and match sets and reversible pieces. The Ivanka Trump baby collection brings the brand's solution-driven message to the nursery and retails from $30 to $60 for items and $180 for sets.

"We are pleased to be able to partner with AD Sutton and The Jewelry Group who have a proven track record of success with delivering exceptional product," said Kelly Del Sordi, director of licensing. "Continuing to expand into new categories is an important initiative as we strive to meet the lifestyle needs of our customers."

Kids Today Staff | News & Commentary

Kids Today is a comprehensive package of print and web products designed to help juvenile retailers run their business efficiently and effectively.

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