Kathy Ireland Worldwide and Bendon extend partnership

kathy ireland bendonKathy Ireland starts the New Year reading to young people from her Bendon collection. Photo courtesy of kiWW® (copyright Jon Carrasco).
NEWPORT BEACH, Calif. -- Bendon Inc., a leading designer and producer of children's coloring and activity products in the U.S., who supplies product to more than 82,000 retail doors globally, announced a multi-year extension to 2023 for the partnership with global lifestyle design firm, Kathy Ireland Worldwide, inclusive of storybooks, coloring activity and creative play items and more products in development.

"We are thrilled with our partnership as we continue to co-develop high quality children's activity products at a good value," said Ben Ferguson, CEO of Bendon, Inc. "Bendon's Kathy Ireland line of products represents classic play patterns as well as new, innovative formats that capture the essence of the kiWW mission statement 'solutions for families, especially busy moms.'

"Our two companies are partnered closely in developing this premium line of products for children ages 3 and up and are committed to continuing this successful relationship," he adds.

The Kathy Ireland Imagine line currently includes story books, touch and feel books, lift a flap books, jumbo puzzles, memory matching cards and lace up cards. The collection also includes coloring books for adults, with intricate, stress-relieving patterns ranging in complexity from beginner to expert level.

"New products for the expanded partnership with Bendon include additional storybooks and S.T.E.A.M. focused educational product," said Ethan Collings, brand management for kiWW and other mega brands at Bendon.

"We treasure and proudly share with Bendon the pure joy that our products bring to children," said Kathy Ireland, kiWW's chair, CEO and chief designer. "The greatest gift that any of us can give, is supporting a child's early development in math, science, athletics, reading pleasures and education."

Bendon's Kathy Ireland line is currently distributed in North America with worldwide expansion plans on the horizon.


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