• Thomas Russell

Kids Preferred launches Fisher-Price collection

Developmental toys feature friendly and familiar animals

fisher price artEAST WINDSOR, N.J. – Kids Preferred, a manufacturer of plush toys and gifts, has partnered with Fisher-Price to launch a new line of developmental toys.

The Spring 2017 Fisher-Price collection is based on the Fisher-Price brand’s familiar rainforest animal characters. It includes a variety of wrist and ring rattles, booties, chime & chew toys and developmental books that feature friendly animal characters such as monkeys, toucans, giraffes, elephants, alligators and lions.

Three pack-sets retail from $6.99 to $9.99 and are designed for newborns and up.

“We could not be more excited about this new Fisher-Price collection,” said Laura Perks, vice president of marketing at Kids Preferred. “The toys are beautiful and created to engage young children’s sensory, cognitive and language skills at the most important stage of a child’s development.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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