Elements International moves to 411 S. Main St. showroom
March 2, 2017,
Elements' new showroom building in High Point once housed the High Point Public Library.
HIGH POINT – Case goods and upholstery resource Elements International is moving to a new space in time for the April High Point Market that will allow it to show more offerings in new and existing product lines.
The new space is about 43,670 square feet, almost double the size of the previous 22,110-square-foot showroom.
“We now have the space needed to broaden our category lineups while creating a fun and social atmosphere for our customers,” said Mike Wurster, president of Elements. “The new showroom will give our customers a truer understanding of the breadth of product selection we offer while also giving us room for the type of expansion that Elements has become known for in the industry. The building itself has an abundance of history and charm, and our marketing team is masterfully incorporating the Elements brand from top to bottom.”
Elements is known for its promotional to lower middle priced bedrooms. It has more recently expanded into dining and occasional as well as upholstery. Officials said the new space will allow customers to shop the company by category and also will highlight the simplicity of two mixed container programs from Vietnam and Malaysia.
“As always, the star of our show will be high quality, attractive furniture at spectacular prices,” Wurster added. “Our customers are going to love the new showroom.”
The company will hold a grand opening and ribbon cutting at the space on April 20 that will feature cocktails, hors d’oeuvres, live music and prize giveaways. The company will also serve daily breakfast, lunch and offer a customer lounge with a coffee bar, snacks, wifi and cable. Other amenities include a new trellis patio and half basketball court.
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