• Thomas Russell

Elements International moves to 411 S. Main St. showroom

New space is nearly double size of previous showroom at Showplace

elements buildingElements' new showroom building in High Point once housed the High Point Public Library.

HIGH POINT – Case goods and upholstery resource Elements International is moving to a new space in time for the April High Point Market that will allow it to show more offerings in new and existing product lines.

The company is moving to 411 S. Main Street in High Point, a historical building that once housed the High Point Public Library as well as upper end furniture resources Christopher Guy and Swaim. The company previously occupied space 3148 of Showplace since about 2010.

The new space is about 43,670 square feet, almost double the size of the previous 22,110-square-foot showroom.

“We now have the space needed to broaden our category lineups while creating a fun and social atmosphere for our customers,” said Mike Wurster, president of Elements. “The new showroom will give our customers a truer understanding of the breadth of product selection we offer while also giving us room for the type of expansion that Elements has become known for in the industry. The building itself has an abundance of history and charm, and our marketing team is masterfully incorporating the Elements brand from top to bottom.”

Elements is known for its promotional to lower middle priced bedrooms. It has more recently expanded into dining and occasional as well as upholstery. Officials said the new space will allow customers to shop the company by category and also will highlight the simplicity of two mixed container programs from Vietnam and Malaysia.

“As always, the star of our show will be high quality, attractive furniture at spectacular prices,” Wurster added. “Our customers are going to love the new showroom.”

The company will hold a grand opening and ribbon cutting at the space on April 20 that will feature cocktails, hors d’oeuvres, live music and prize giveaways. The company will also serve daily breakfast, lunch and offer a customer lounge with a coffee bar, snacks, wifi and cable. Other amenities include a new trellis patio and half basketball court.

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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