• Thomas Russell

Singapore furniture show attracts 22,000 trade visitors

Revamped show floor highlights design, education and industry connections

SINGAPORE – The 2017 International Furniture Fair Singapore, held in conjunction with the 34th Asean Furniture Show, drew 21,966 trade professionals from the furniture, interior design and furnishings industries, according to results released this week.

IFFS 2017Show attendees register for the 2017 International Furniture Fair Singapore
The visitors included 87 buying delegations from 92 countries from around Asia, Europe, the Middle East and North America.

The March 9-12 event featured 428 exhibitors from 35 countries showcasing a range of indoor and outdoor residential furniture and accessories in about 400,000 square feet of space at the Singapore Expo.

Iffs youth photoThis youth furnishings display by Doowood Furniture of Vietnam, was seen at IFFS 2017, which ran March 9-12 in Singapore.
In the past, the show spanned more than 600,000 square feet, over six halls. Despite the condensed space, there were nearly 80 more exhibitors at this year’s event compared to 2016.

“From a business point of view, IFFS has to redefine itself in order to remain relevant and sustainable, and to continue serving the international furniture ecosystem as a premier sourcing platform,” said Ernie Koh, chairman of IFFS Pte Ltd. “The quality content was condensed into four power-packed halls this year, and we invigorated the show with more feature areas, design-centric displays, and knowledge-sharing seminars. Through these initiatives, we successfully delivered a content-driven show that focuses on the quality of brands and overall experience, one that offers a more conducive and seamless environment for visitors.”

The show also featured a host of design-themed displays including the Furniture Design Award Showcase that recognizes some of the industry’s top design talent; and the Design STARS Showcase, which displays works from 10 designers around the world.

Other attractions at the show included display area including The White House, which was conceptualized by award-winning Singapore designer Nathan Yong and The Italian Hospitality, which was designed by Italian designer Giulio Cappellini.

In addition, the show featured Nook Asia, which focuses on crafts from around the world. Other attractions included the EU Business Avenues in South East Asia Pavilion, 12 Country Pavilions, the Virtual Reality Zone, an Upholstery Pavilion, The Outdoor Boulevard and a series of 12 complimentary Design x Business Seminars.

Show officials said they plan to continue in the new direction, focusing on an event that improves the overall show experience for designers and buyer and that also facilitates connections between attendees and exhibitors.

“Ultimately, we want IFFS to not just be an internationally-renowned sourcing platform, but one that ignites conversations, and forges connections between exhibitors and buyers as well,” Koh noted. “Through nurturing a vibrant network of relationships, we hope that the impact and influence of IFFS can be felt throughout the year, and not just during show days.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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