• Thomas Russell

Italian manufacturer Imab expands youth presence

Two new youth bedrooms join 11 company launched in October

HIGH POINT – Italian case goods manufacturer Imab Group is expanding its youth offering this market with two new bedrooms designed with styles, finishes and functional elements sought by kids and their moms.

The My Youth program will offer a new boy’s group called Mio and a new girl’s group called Andrea, which add to the company’s initial launch of 11 youth groups last fall. Made in Italy, they each also offer twin and full-sized beds and companion case pieces.

Andrea has a gray tone finish and features a vertical striped pattern on the headboard and drawer front of a dresser as well as the sides of the same dresser and nightstand. Pieces also feature frames in a natural elm finish and drawer fronts in a contrasting cream finish.

The pieces also feature a tapered cylinder foot, which gives it a contemporary flair. Other pieces include an armoire and a desk.

Mio comes in a natural elm finish and features block feet and similar shaped drawer pulls on all case pieces. The bed also has hidden storage underneath the mattress panel.

“Imab has selected silhouettes, colors and finishes with a proven European sales record and brought them over to a youth line that meets North America retail specifications to target millennials who follow trends like design, but have limited budgets,” said Luigi Nocchi, president of Imab America. “Consumers associate made in Italy products with high quality, and innovative design. We meet their expectations with My Youth. Young people deserve young style.”

At market, the new groups can be seen in space D-1034 of the International Home Furnishings Center.

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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