Italian manufacturer Imab expands youth presence
April 10, 2017,
HIGH POINT – Italian case goods manufacturer Imab Group is expanding its youth offering this market with two new bedrooms designed with styles, finishes and functional elements sought by kids and their moms.
The My Youth program will offer a new boy’s group called Mio and a new girl’s group called Andrea, which add to the company’s initial launch of 11 youth groups last fall. Made in Italy, they each also offer twin and full-sized beds and companion case pieces.
The pieces also feature a tapered cylinder foot, which gives it a contemporary flair. Other pieces include an armoire and a desk.
Mio comes in a natural elm finish and features block feet and similar shaped drawer pulls on all case pieces. The bed also has hidden storage underneath the mattress panel.
“Imab has selected silhouettes, colors and finishes with a proven European sales record and brought them over to a youth line that meets North America retail specifications to target millennials who follow trends like design, but have limited budgets,” said Luigi Nocchi, president of Imab America. “Consumers associate made in Italy products with high quality, and innovative design. We meet their expectations with My Youth. Young people deserve young style.”
At market, the new groups can be seen in space D-1034 of the International Home Furnishings Center.
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