• Thomas Russell

Legacy Classic, Craftmaster expand Rachael Ray furniture line

legacyThis stackable display unit is part of the new youth furniture line being launched under the Rachael Ray Home brand at Legacy Classic Furniture this market.
HIGH POINT – TV personality, author and lifestyle expert Rachael Ray is expanding her presence at Legacy Classic Furniture and Craftmaster this market with a new whole home collection, a casual dining program and a new youth furniture line.

The whole home collection, Cinema, offers 40 pieces of bedroom dining and occasional with old Hollywood-inspired design elements, including gray tone finishes with silver leaf accents. There are also three sofa groupings, a modular sectional and various accent seating available from sister upholstery resource Craftmaster Furniture. The upholstery items incorporate velvet-like textures and luxury faux fur looks highlighted with glimmer details.

The Rachael Ray Home Everyday dining assortment includes five different dining tables, including three leg tables, a trestle table and a round pedestal table. There are also five chairs including an oval back chair, a slat back chair, a sling back chair, a x-back chair and an upholstered back chair as well as several companion side pieces such as a sideboard, a vertical door chest, a bakers rack, a server with wine storage, a drop leaf console table, a kitchen island and pet center with space for feeding bowls.

All the sets in the collection are scaled for eat-in kitchens, breakfast nooks and smaller dining areas, the company said.

Priced to retail from $999 to $1,499 for a table and four chairs, the sets come in five finishes – Toasted Sesame, Allspice, Nutmeg, Peppercorn and Sea Salt.

The 50-piece youth collection offers a girls group in a pure white finish with gold accents and featuring fretwork details on beds, drawer fronts and the sides of a writing desk.

A boys group comes in a gray tone finish and includes beds with side storage and companion storage bed benches. There are also boys' and girls' bunk beds that incorporate sleep, study and storage elements by offering space in the bottom bunk area for seating, shelves and case pieces. Twin beds are priced to retail at $499 and full-sized beds retail at $699.

In addition, the youth segment offers furniture for playroom areas including, sliding door storage units, bookcases and stackable cubby units. The cubby units in particular can be configured in different ways to accommodate different sized playrooms, said Don Essenberg, president of Legacy Classic. They also can be used to display items ranging from books and toys to trophies and other keepsakes.

“I’m really proud that our Home line continues to grow, and that along with our partners - Legacy Classic and Craftmaster Furniture - we’re making furniture that’s beautifully designed and multi-purpose,” Ray said. “Our goal is to create furniture that is great looking, affordable and innovative in many ways. We want to inspire people to enjoy more time at home and get more out of their time at home when entertaining family and friends, whatever age they’re at.”

These new products and categories add to a line that first launched last April. Company officials at Legacy and Craftmaster said they are pleased with the response from dealers thus far and look forward to seeing dealer reaction at the April 22-26 market where the line continues to be shown in about 10,000 square feet of space at the companies’ showroom at 2622 Uwharrie Road.

“We continue to be excited working with Rachael in the development of her newest introductions,” said Roy Calcagne, president and CEO of Craftmaster. “She has a terrific sense of style and a great eye for fabric and color. We feel there is no better lifestyle brand or one that is more recognizable than Rachael Ray. She has a warmth and familiarity that easily connects with people. Her brand continues to drive consumers into our retail partner’s stores.”

Added Essenberg, of Legacy Classic, “With the success of the initial launch of Rachael Ray Home, it has been evident that the product speaks to our retailers and the end consumers. The Rachael Ray Home collections offer beautiful styling with modern functions at a considerable value. The new introductions into casual dining and youth this spring were a natural progression for Rachael and allow her brand to reach every room in the home.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

Featured Video