• Thomas Russell

eOne signs new licensing partners for Peppa Pig

Partners include a mix of furnishings, entertainment, oral care and toy resources

NEW YORK — Independent studio and family programing specialist Entertainment One has signed four new licensing partners and renewed agreements with seven other brands for its popular Peppa Pig children’s TV program.

eOneThis is one of the new Peppa Pig products offered by publishing company Candlewick.
As previously announced in Kids Today, the company has signed a licensing partnership with Delta Children for a youth furniture line, geared largely toward the preschool age child who is the primary audience for the program. The three other partners include American Greetings (greeting cards), Colgate (oral care) and Innovative Designs (stationary). All are for the U.S. market.

The seven contract renewals are with Candlewick (publishing – U.S.); DecoPac (cake decorating – U.S. and Canada); Fiesta (plush toys – U.S. and Canada ); GBG Beauty (bath and personal care – U.S.); Penwizard (publishing – U.S.); Primary Colors (confectionary/stationery – U.S. and Canada) and Tin Box (tin ware – U.S.)

Peppa Pig airs in more than 180 territories and has been translated into more than 40 languages. Generating more than $1 billion in global retail sales each year, it has more than 800 licensees worldwide and more than 70 in the U.S. and Canada.

“Peppa Pig continues to be a well-loved brand in North America,” said Joan Grasso, vice president of licensing for eOne Family, North America. “We’re excited to extend our existing partnerships and cement new relationships with such an outstanding group of companies for the world’s largest market. The upcoming new products will provide Peppa Pig fans with adorable new ways to incorporate their favorite characters, settings and themes from the series into their daily lives.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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