• Thomas Russell

Furnitureland South revamps youth furniture display area

Gallery showcases product in room settings that reflect how kids live today

JAMESTOWN, N.C. – Furnitureland South celebrated the expansion of its youth furniture gallery here over the weekend, transforming the space into a vibrant display area that shows furniture the way kids live today.

The Top 100 company expanded its youth display area to 13,000 square feet, from about 9,000 previously, offering a mix of brand new and inline goods from well-known and respected vendors in the category.

The area is inviting for kids, showcasing a mix of accessories kids would expect to find in their rooms, but also scaling back the previous mix that include many toys, books and even diapers, noted Becky Greene, executive director of merchandising. She said that the previous gallery focused a bit much on the accessories side, which can tend to overshadow the product.

“It needs to be about how the room makes you feel,” she said. “Is it restful, is it warm, is it playful? We are just trying to keep it clean.”

The mix of product includes youth bedrooms from major vendors such as Stone & Leigh, LC Kids, Smartstuff by Universal, NE Kids, Magnolia Home Kids by Joanna Gaines, Durham Furniture, Hooker Furniture, Best Home Furnishings, Wesley Allen and Corsican.These vendors have their product shown in individual room settings that naturally flow into one another. There is also a nursery section called Napping House that showcases a mix of cribs and rocker gliders.

Corridors leading to the individual galleries are similar to what you would see in a children’s museum, featuring wall art and script, colorful, industrial-like pipes, giant flowers and even giant tree that kids can play in.

For the full story, see the May 22 print edition of Furniture Today.

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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