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Todobebe launches the 'Feria Todobebe en Walmart' fairs

Kids Today Staff -- Kids Today, 10/18/2011 11:35:25 AM

MIAMI -- Global family media company Todobebe has announced the launch of local community fairs at Walmart stores dedicated to moms and families expecting and raising children 0 to 5 years old. The fairs, called "Feria Todobebe en Walmart" are scheduled to be held at Walmart stores in Miami, Houston, Dallas, Garland, San Antonio, Los Angeles and Orange County October 15 through November 13, 2011.

According to proprietary research from Todobebe, more than 90 percent of Hispanic moms with children under the age of five want more information on health, safety, food, child behavior and products.

The fairs aim to provide a lively and entertaining venue for Hispanic consumers to access information in Spanish on topics like pregnancy planning, prenatal and maternal health, breastfeeding, newborn health, car seat safety, exercise, obesity in children, oral health, access to healthcare, childhood development, food safety, prevention of birth defects and nutritional advice. The weekend events will be held in brightly decorated tents located in the front of the store of participating Walmart locations.

Attendees will have the opportunity to listen to or consult leading experts, sample a variety of products, meet Todobebe TV co-hosts and surprise celebrities, and participate in entertaining activities like baby crawling contests and yoga. The events will also feature dedicated areas for pregnant moms to rest and for parents to change their babies' diapers.
The fairs will be promoted through an integrated advertising campaign via TV, radio, digital, social media and PR.

"This is a fun and engaging way to reach out face-to-face to Hispanic families," said Gillian Sandler, CEO & chairman of Todobebe. "Since 1999 we have leveraged media, entertainment and events to help bring the best information to Hispanic families expecting and raising children. These Ferias with Walmart provide product brands and health providers a unique chance to engage with moms personally with education and impact on a local level when and where purchase decisions are being made on everything from baby products to fresh and nutritious foods to pharmacy to family photos."

"At Walmart we are committed to contributing to the well-being of the communities in which we operate by supporting issues and causes that are important to our customers and associates," said Carla Dodds, senior director, multicultural marketing at Walmart. "The family is at the core of Hispanic culture. The 'Feria Todobebe en Walmart' provides our Hispanic customers with a unique opportunity to access valuable information and services in Spanish."

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