• Thomas Russell

Storkcraft donates $70,000 in cribs, mattresses and bedding to kids in need

Company provides 600 convertible cribs and crib mattresses and bedding to Baby2Baby

Storkcraft donationAdam Segal, CEO of Storkcraft Mfg., left, with Chris Tsoromocos, managing director Trafalgar Partners; Alyssa Tringale, senior corporate relations coordinator of Baby2Baby and Taylor Morton, senior community coordinator, Baby2Baby, hold a boxed crib Storkcraft is donating to Baby2Baby.
LOS ANGELES – Infant and juvenile furniture manufacturer Storkcraft Manufacturing has donated nearly 300 convertible cribs and 300 crib mattresses with crib bedding to charity organization Baby2Baby.

Baby2Baby will donate these items, which have a total retail value of $70,000, to low-income children in Los Angeles as part of a mission to provide safe sleep solutions to families in need.

“We believe every child should have a safe place to sleep and are extremely honored to be able to do our part in the community,” said Adam Segal, CEO of Storkcraft. “Storkcraft is very excited about our new partnership with Baby2Baby, and we look forward to many more donations in kind as a new sponsor of Baby2Baby’s Sweet Dreams initiative.”

Baby2Baby launched the Sweet Dreams initiative in 2014 as part of an effort to provide a crib, bassinet or play yard to every child in the program. Over the past three years, the organization has met 100% of requests for these items.

"Safe sleep has always been a priority at Baby2Baby," said Baby2Baby Co-Presidents Kelly Sawyer Patricof and Norah Weinstein. "We launched the Sweet Dreams initiative to ensure that we meet 100% of the requests we receive for the low-income children in our program. Infants are dying every day from unsafe sleep environments, so we are so grateful for Storkcraft's generous donation to help us combat this tragic situation."

Baby2Baby provides low-income children up to age 12 with diapers, clothing and other basic necessities. In the past six years, Baby2Baby has distributed more than 27 million items including more than 13 million diapers. This year alone, Baby2Baby will serve more than 150,000 children in Los Angeles and thousands more through the Baby2Baby National Network.

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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