ED Ellen DeGeneres launches baby lifestyle collection at Buybuy Baby

ed buybuybaby(PRNewsfoto/ED Ellen DeGeneres)
NEW YORK — Ellen DeGeneres has announced the debut of her ED Ellen DeGeneres baby lifestyle collection.

The new line features an array of product categories including furniture, bedding, bibs, bath, blankets, apparel, swaddles, footwear, diaper bags, mattresses and strollers.

The launch collection will be available exclusively on Aug. 2 at Buybuy Baby stores nationwide and online at buybuybaby.com.

"Babies love to be swaddled and should always be surrounded by love and kindness. I created my baby collection with that thought in mind,” said DeGeneres. “Each piece has a message of love, and the line is filled with whimsical and fun pieces."

Love and positive messaging is a signature element that DeGeneres brings to her ED brand; featured sayings include, Love, Kind, Joy, Made with Love & I Can and I Will. Her passion for animals is a prevalent theme that is reflected in the line through vibrant animal patterns, the ED doodle dog and dancing bunnies.

Kids Today Staff | News & Commentary

Kids Today is a comprehensive package of print and web products designed to help juvenile retailers run their business efficiently and effectively.

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