ED Ellen DeGeneres launches baby lifestyle collection at Buybuy Baby
August 2, 2017,
(PRNewsfoto/ED Ellen DeGeneres)
The new line features an array of product categories including furniture, bedding, bibs, bath, blankets, apparel, swaddles, footwear, diaper bags, mattresses and strollers.
"Babies love to be swaddled and should always be surrounded by love and kindness. I created my baby collection with that thought in mind,” said DeGeneres. “Each piece has a message of love, and the line is filled with whimsical and fun pieces."
Love and positive messaging is a signature element that DeGeneres brings to her ED brand; featured sayings include, Love, Kind, Joy, Made with Love & I Can and I Will. Her passion for animals is a prevalent theme that is reflected in the line through vibrant animal patterns, the ED doodle dog and dancing bunnies.
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