Babies R Us launches new private label maternity line
August 10, 2017,
The Koala Mom knit crew neck shirred maternity top
Koala Mom Essentials Maternity is now available both online and in select Babies R Us stores around the country. In addition to mix-and-match maternity basics such as belly leggings, under-belly leggings and cardigans, it includes an assortment of tank tops, T-shirts and long-sleeve tops that are designed to accommodate expectant moms.
“Moms today may feel pressure to portray their 'perfect pregnancy' on social media, which in a world dominated by likes and the perfect lighting, can feel unrealistic and unattainable,” the retailer said in a statement. “That is why we asked 'real' expecting mamas from around our company to model this new line for us and pair it with their favorite jeans, blazers, accessories (and dogs!) from home, taking them from a 5 a.m. dog walk, a 9 a.m. meeting and home for date night with ease – all while embracing the luxury of soft, stretchy, comfy clothes.”
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