ASTRA announces keynote speakers for 2012 Marketplace & Academy
Kids Today Staff -- Kids Today, 12/6/2011 1:28:48 PM
Chicago, Illinois --The American Specialty Toy Retailing Association (ASTRA) has announced that consumer anthropologists Rich Kizer & Georganne Bender, plus employee morale maven Barbara Glanz, will headline ASTRA's 2012 Marketplace & Academy. This event, the largest annual gathering of the specialty toy industry, will take place June 10-13, 2012 in Baltimore, Maryland.
Nationally recognized as experts in generational diversity, marketing and promotions, and everything retail, opening keynoters Kizer & Bender have conducted groundbreaking market research by posing as every kind of customer in every kind of store. They will share street-level intelligence, straight from the customer's mouth, that independent retailers can use to better serve their own customers. Kizer & Bender are the authors of "Champagne Strategies on a Beer Budget!" and "Jingle Bells... Christmas Sells!" (co-authored with Debra Templar). Their findings have been featured in the ABC News special report "How Stores Hook You."
Barbara Glanz works with retailers who want to improve morale, retention, and service in their stores and with people who want to rediscover joy in their work and lives. Her closing keynote will show retailers how to create an enthusiasm epidemic in their stores...and how improving employee spirit and morale can grow the bottom line. Glanz has been featured in segments on ABC, NBC, CBS, CNN, FOX-TV, PAX-TV, WGN, and CNBC. She is the author of eleven bestselling "how-to" books, including: 180 Ways to Spread Contagious Enthusiasm; CARE Packages for your Customers - An Idea a Week for Customer Service, and The Simple Truths of Service-Inspired by Johnny the BaggerTM (with Ken Blanchard).
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