Safety devices take center stage for JPMA during Baby Safety Month

MOUNT LAUREL, N.J. — Child safety devices, like safety belts and straps, should be used on baby gear each and every time to reduce the risk of infant fall injuries. That is the message of this year’s Baby Safety Month, celebrated each September by the Juvenile Products Manufacturers Assn.

Approximately 8,000 children are treated in emergency rooms for fall-related injuries every day. Parents should be confident they are using baby gear correctly to ensure their child’s safety.

JPMA provides these tips when strapping baby into juvenile products such as car seats, strollers, carriers, high chairs, changing tables, bouncers or swings:

  • Direct supervision is the best way to prevent injuries.
  • Child safety devices, like safety belts and straps, should always be used when available.
  • For the safest product use, be sure to read and follow all manufacturer's instructions and warning labels, including minimum and maximum weight and age requirements.

According to an August 2017 poll, nearly 93% of moms strap their baby into the car seat, 75% of moms strap them into the stroller, and only 56% of moms strap babies into their high chairs.

“This poll proves that parents need to be educated on how important strapping baby in every time really is,” said Kelly Mariotti, JPMA executive director. “Helping parents understand the importance of properly using straps on a variety of products and the importance of correctly using them every time will avoid preventable fall injuries.”

Baby Safety Month is supported by leading baby safety advocacy groups, such as the National Highway Traffic Safety Administration, Consumer Products Safety Commission, Safe Kids Worldwide, Retail Industry Leaders Association, National Safety Council, Baby Carrier Industry Alliance, International Association for Child Safety, Baby Center, The Safety Mom and Twiniversity.

Kids Today Staff | News & Commentary

Kids Today is a comprehensive package of print and web products designed to help juvenile retailers run their business efficiently and effectively.

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