The 1st Chair brand to launch at ABC Expo
September 21, 2017,
PISCATAWAY, N.J. – Newly created nursery brand The 1st Chair will debut at the All Baby and Child Kids Expo being held Oct. 17-19 at the Las Vegas Convention Center.
The Skylar glider is shown in a new fabric called Platinum Thistle.
At the ABC Expo the company will show 22 styles of gliders and recliners available in more than 300 fabrics. Retail prices range from $599 to $999.
“Since quality and fashion go hand and hand with Millennials, we chose to manufacture our products in a facility that promotes craftsmanship and maintains a high level of engineering expertise to insure The 1st Chair becomes the benchmark in the nursery seating,” Berry added.
The company’s sales offices are located in Piscataway, N.J., also the headquarters location of affiliate Heritage Baby Products.
Venkat Chinni, CEO of both HBP and The 1st Chair, said, “The birth of this brand is in direct response to requests we received from our partners in the nursery furniture business. We are excited the retail community is supporting this venture with such enthusiasm.”
At the ABC Expo, the company is showing in space 4407, while Heritage Baby Products is showing in space 4203.
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