• Thomas Russell

The 1st Chair brand to launch at ABC Expo

Company offers fashion forward line of gliders and recliners

PISCATAWAY, N.J. – Newly created nursery brand The 1st Chair will debut at the All Baby and Child Kids Expo being held Oct. 17-19 at the Las Vegas Convention Center.

The 1st ChairThe Skylar glider is shown in a new fabric called Platinum Thistle.
The company will show a line of fashion forward gliders and recliners made in Mississippi and targeted toward Millennial parents.

“It’s the Millennials’ personal style that dictates our new brand of gliders and recliners,” said Konda Berry, director of product strategy and sales for The 1st Chair. “We are offering styles that express current decorating trends for the home such as Farmhouse Mod, Coastal, Urban, New Classic and Glam. Our extensive fabric collections include not only trendsetting prints, patterns and plains but also a special series of Performance Fabrics that are stain resistant, made in the USA using up-cycled materials.”

At the ABC Expo the company will show 22 styles of gliders and recliners available in more than 300 fabrics. Retail prices range from $599 to $999.

“Since quality and fashion go hand and hand with Millennials, we chose to manufacture our products in a facility that promotes craftsmanship and maintains a high level of engineering expertise to insure The 1st Chair becomes the benchmark in the nursery seating,” Berry added.

The company’s sales offices are located in Piscataway, N.J., also the headquarters location of affiliate Heritage Baby Products.

Venkat Chinni, CEO of both HBP and The 1st Chair, said, “The birth of this brand is in direct response to requests we received from our partners in the nursery furniture business. We are excited the retail community is supporting this venture with such enthusiasm.”

At the ABC Expo, the company is showing in space 4407, while Heritage Baby Products is showing in space 4203.

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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