• Thomas Russell

Educational Insights creates music video to celebrate girls' love of science

GARDENA, Calif. - Educational toy manufacturer Educational Insights has launched a music video that celebrates young girls embracing their passion for science through its Nancy B’s Science Club line of S.T.E.M. (Science, Technology, Engineering and Math) toys.

The “We Love Science” music video, which can be seen on the company's Facebook page celebrates young girls who have engaged with the line of toys since it was first introduced.

The line was inspired by and named after Educational Insights team member, teacher and scientist Nancy Balter, who saw an opportunity to help foster girls’ interest in science. She worked with Educational Insights to develop products for girls ages 8-12 that include the best-selling MoonScope, AquaScope and various chemistry sets. These and other products include colorful activity journals that feature activities, experiments and more.

“The Nancy B’s Science Club line was inspired by one of our own team member’s childhood desire to have a microscope that she could proudly display in her bedroom,” said Lisa Guili, general manager of Educational Insights. “We looked around and found that even many years later, there still wasn’t a line of truly relatable science tools for girls that also provided them with a robust assortment of exploration and discovery possibilities.”

Balter said she has been pleased to be part of the initiative.

“It’s been rewarding to hear from girls around the world who report that this line has been instrumental in growing their love of science,” said Balter, who holds a biology degree from Yale University. “I’m thrilled to know that my own childhood dreams are now influencing and inspiring futures for young girls—many of whom might one day end up in science-related fields.”


Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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