• Thomas Russell

Piedmont Triad region submits bid proposal for Amazon HQ2

Economic developers from High Point, Greensboro and Winston-Salem work together to land project

HIGH POINT – Economic developers from the Piedmont Triad region of North Carolina that includes High Point, Greensboro and Winston-Salem have teamed up to submit a comprehensive bid proposal for Amazon’s newest headquarters location.

The project, which is called Amazon HQ2 in reference to Amazon’s second headquarters, has been well-publicized as many cities across the country are vying for the project.

The four agencies from the Triad that put together the proposal include the Piedmont Triad Partnership, Winston-Salem Business Inc., the High Point Economic Development Corp. and the Greensboro Chamber of Commerce.

The groups sent the proposal to Seattle via overnight shipping for delivery Thursday. In addition, the groups sent a more interactive format of the proposal to Amazon via email. In a nod to Amazon’s business model of announcing hypothetical products in a news release format, the group’s summary pitch was written as a news release – announcing that Amazon chose the High Point region for HQ2.

“We think this news release format will resonate with the company and help us to stand out in a crowded field,” said Bob Leak Jr., of Winston-Salem Business Inc.

The proposal also includes a fast-moving video of the three cities, including commentary from the mayor or mayor pro tem from High Point, Greensboro and Winston-Salem.

amazon hq2

The proposal also touted the diversity of the region’s geography; the diversity of its college students, educational institutions and research parks; the diversity of its industry sectors, including furniture; the diversity of its workforce and population; the diversity of its international visitors and companies and the diversity of its culture and leisure activities.

Much of the content in the proposal was generated from a request for public input throughout the region.

“Our 'Triad is Prime' appeal for ideas from the community generated numerous ideas, many of which were utilized in the proposal,” said Stan Kelly, of the Piedmont Triad Partnership. “We now await the next steps and stand ready for a site visit from Amazon.”

Loren Hill, of the High Point Economic Development Corp., said that the groups pitched six sites throughout the region, including downtown settings and potential campus locations. However, officials did not reveal the specific sites at this time.

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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