• Cecile Corral

Feizy launches new Crayola collection in Brazil

feizy crayolaCrayola Rugs Out of This World Supreme
DALLAS – Feizy is taking its new collection with Crayola to Brazil.

In partnership with bedding licensee Siscovers, Feizy’s Crayola collection of rugs, throws and bath mats for kids is launching in Sao Paolo at a special retail event that runs from today through Wednesday.

Feizy said its business in Latin America has been on a growth trajectory, and this new Crayola collection is expected to support demand.

The new rugs encompass transitional looks across rugs, throws and bath mats, and Siscovers’ component includes coordinating bedding, pillows, curtain panels and shower curtains.

In addition to its Crayola collection, Feizy is also introducing some of its other programs to the Brazilian market this week, including select designs from its “Fine” high-end, handcrafted rug collection and some others from its Lifestyles collection.

Hosting the special retail event for Feizy are: Jose Guzman, regional sales manager, Latin America; and Genuino Bezerra, independent sales representative, Brazil.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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