Wildflower Group to represent Goodnight Moon, Raggedy Ann & Andy properties

Kids Today Staff -- Kids Today, 6/26/2012 11:05:54 AM

NEW YORK — Licensing and branding agency The Wildflower Group has signed multi-year agreements to manage two well-known children's brands, Goodnight Moon from HarperCollins Children's Books and Raggedy Ann & Andy from Simon & Schuster Children's Publishing.

The Wildflower Group says it plans to build on the longtime success of the book-based properties. The agency will represent Goodnight Moon in the U.S. and Canada and is looking for licensing partners in all categories expect electronics. Agreements are sought in infant apparel, accessories, bedding and room décor, gifts and collectibles, stationary and more. The Wildflower Group will represent Raggedy Ann & Andy globally and is seeking partners in collectibles (excluding rag dolls), home décor and crafts and fabrics.

"We are delighted to work with HarperCollins and Simon & Schuster on these prized publishing-based properties that have captured the imaginations and the hearts of generations of children and families," said Michael Carlisle, principal of The Wildflower Group. "We are honored to be entrusted with these classic brands, and we look forward to developing broad-based licensing programs to help expand their legacy in exciting new ways for many years to come."