Kids Today Millennials Report for 2012

Millenials remain consumer target

Stephanie Nickell -- Kids Today, 7/1/2012 2:00:00 AM

The Millennials are defined as the generation born between 1981 and 2000 and were the first generation to reach the age of 18 in the new millennium. Our latest report tells you what you need to know to get these important consumers in your store. Click here.

They're diverse, educated and tech savvy. Despite the economic conditions for this group, they remain an important target for the youth furniture category.

A recent Pew Research Center study says "they are more ethnically diverse than older adults, less religious, less likely to have served in the military and are on track to become the most educated generation in American history."

For the whole report, see the July print issue of Kids Today or click here for the exclusive electronic version.