MDB adds Ubabub to the mix

Kids Today Staff -- Kids Today, 9/25/2012 1:07:14 PM

The MDB Family is bringing Australian designed premium-end nursery brand Ubabub to the U.S. The modern line will debut next month at the ABC Expo in Louisville.

Ubabub's Pod crib has acrylic panels with cut-out petal shapes.

"We spend a considerable amount of time researching design companies around the world who have a unique vision or a creative take on an everyday item," said Tracy Fong, vice president of sales and branding for The MDB Family.

Ubabub fuses sleek design with elegance for a collection of boldly original cribs. The cocoon-shaped Pod crib features clear acrylic sides with star-shaped cut-outs, while the Nifty Clear and Nifty Timber cribs are inspired by the clean lines of the mid-century aesthetic.

"Ubabub's innovative use of acrylic and molded plywood were just one of the few design features that grabbed our attention," said Fong. "We are thrilled to officially welcome them into The MDB Family alongside our other distinguished brands."

"Partnering with a team who share our vision for safety, design and innovation was paramount," said Natasha and Daniel Dumais, founders of Ubabub. "MDB's commitment to safety, meticulous quality control, dedication to customer service and rich history in the nursery space made our choice simple."

Ubabub will join The MDB Family, which includes Nurseryworks, Babyletto, Million Dollar Baby, Franklin & Ben and DaVinci Baby.