Standard going full force with youth

Jane Kitchen -- Kids Today, 10/2/2012 12:37:14 PM

Standard Furniture is focusing once again on youth this market, with the introduction of Young Style, a youth bedroom program that will debut six new youth bedrooms this month in High Point. The company has also increased the youth showroom display area by 10,000 square feet.

Laurel is one of six new youth bedroom collections Standard is debuting in High Point.

"We are adding new life to Standard's youth bedroom line-up with our new Young Style brand, focusing on the wishes of youth and parents today for innovative designs that have function, versatility and longevity," said Todd Evans, president of Standard.

The collections will emphasize sleep, study and storage functions, and allow for versatile room arrangements. The new featured groups bring Standard's current youth lineup to more than 20 suites.

"We feel that Standard's domestic production offers a tremendous advantage to our customers, over other manufacturers with imported youth products," said Evans. "Especially with large storage and bookcase headboard items, there will be less cost associated with cubes and freight, which translates into a better value with our American made products. In addition, retailers displaying a large number of SKUs will be able to refill stock on a weekly basis from our warehouses, and will not have product downtime waiting on container orders."

A rustic contemporary styled boys group, Hideout, is finished in a dark oak, while the cottage-inspired Kaitlyn for girls features an antique white finish. Both offer innovative and unique beds, creative storage functions, and extras like dry-erase markerboards.

The Marilyn collection marries girly glam with trendy modern styling in a high-gloss white finish, accented by sparkling mirrored tiles on headboard and mirror panels. Daphne features a clean white finish, curvy feminine shapes and delicate floral ornaments.

Laurel has Victorian cottage details with oval looking-glass mirrors and string of pearl bead-trim moldings, rendered in vibrant cherry veneers. The Young Parisian collection features glittering surfaces and chic Hollywood styling, including smoked mirror drawer fronts with black chrome knobs.

In addition to the six new groups, Standard will showcase a variety of accessory pieces in a choice of colors to mix and match within groups.

Unique beds include a metal canopy princess bed, a furry faux-Chinchilla bed, and a line of upholstered media beds that offer plugs and USB ports for charging electronics - all in a choice of fashion colors.

Retail price points range from $399 to $999. Coordinating daybeds, bunk beds, bookcases, oversized storage ottomans, youth chairs and stools will also be offered.

"We at Standard are really excited about our new Young Style products and the opportunity for growth in this category that it will offer our customers, and that they in turn can offer to their customers," said Evans.