Exclusive Research: Moms and Infant Furniture

Moms enjoy infant furniture shopping

Dana French -- Kids Today, 9/1/2012 2:00:00 AM

Moms and infant furnitureHalf of mothers love to shop for infant furniture and another 21% like to. Reasons why include that it's relaxing, is fun to do and it makes them feel good. The designing and redecorating aspect of shopping is also appealing to many moms as they strive to create a certain look for their children's space.

As a 26-year-old mom from North Carolina explains, "I love the fact that I'm putting together something for my child." A 29-year-old from Virginia puts it this way, "There's so much to look at and choose from. It's fun to see all the stuff out there!" And, a 36-year-old from Illinois wonders, "Who doesn't love shopping and re-decorating?"

Those are some of the key findings from a survey of moms conducted by Kids Today and Newton, Mass.-based Mom Central Consulting. In May, Kids Today asked Mom Central's proprietary panel questions about infant furniture and shopping. More than seven hundred answered our exclusive survey.

Kids Today partnered with Newton, Mass.-based Mom Central Consulting in May 2012 to ask moms about infant furniture, youth furniture and infant gear products, as well as where they shop, how they research products and how they feel about shopping for children's home furnishings.

The online survey fielded to Mom Central's proprietary panel of Moms and garnered responses from 772 moms. The results presented within this report are for infant furniture only. Kids Today's October and November/December issue will present results on youth furniture and gear products, respectivel.

Mom Central Consulting is a premier social media agency specializing in marketing to moms and maintains a core panel of more than 12,000 moms. The research was collected and analyzed by Kids Today's market research department.

For the complete report, see the Kids Today print issue for September 2012, or click here for the exclusive online edition.