Young America introducing two new collections this market

Kids Today Staff -- Kids Today, 10/9/2012 12:01:02 PM

Young America is launching two new collections this market, Boardwalk and Abigail. The new collections, which feature up-to-date styling along with two new gray finish options, are Young America's first introductions since the brand's fall 2010 launch of Mix. 

Pieces from Young America's Boardwalk collection are shown in Slate with an antique finish technique.

"Our introductions of Boardwalk and Abigail at this month's High Point Market illustrate Young America's ongoing dedication to providing parents with sophisticated, timeless designs that will seem just as stylish when their children are 16 years old as when they are six months old," said Young America Product Manager Ward O'Quinn. "In addition to expanding upon our wide selection of Built to Grow items, these new collections reflect Young America's commitment to provide parents with the beautiful designs, superior safety and American-made quality that they desire for their children's rooms."

Young America said it designed Boardwalk - a casual, transitional collection that incorporates restrained nautical influences - with the goal of appealing to a broad consumer audience.

Depending on the finish selected, Boardwalk provides a tailored look for boys of any age, while the clean, understated design is also appropriate for tween and teen girls.

Stylish decorative features, such as recessed campaign drawer pulls, bead detailing, canted posts and soft corners, provide a level of relaxed sophistication, the company said.

Offering a complete assortment of items, the collection includes the new Fanfare crib, which incorporates a bead detail on a panel-end design paired with slatted sides, along with an all-new method of converting the crib into a toddler bed.

Boardwalk also features two bed styles, twin or full bunk bed options, and Young America's standard Built to Grow assortment of desks and storage pieces.

The Abigail collection appeals to more traditional tastes by using subtle, elegant design elements to create an understated feminine look that is suitable for girls of any age.

The hallmarks of Abigail's classic design include soft, curving lines, decorative drawer pulls, and a new rope twist detail on the collection's case pieces, panel beds and Grace stationary crib, which, like the Boardwalk collection's Fanfare crib, also features a new toddler bed conversion rail.

Abigail includes two bed options as well as an array of versatile storage pieces that meet the needs of both toddlers and teenagers, including a wardrobe with a mirrored door for extra clothing storage as well as a Cheval mirror that is perfect for playing dress up or getting ready for a first date.

Young America is also expanding its color story this market by adding two new shades to its 31 paint and wood tone finishes.

Both Boardwalk and Abigail are available in Slate, a vintage-inspired, gray wood stain, as well as Sandpiper, a painted gray finish.

Along with the new colors, Young America is also giving consumers the option of a new finish technique called Weathered Edge, which is created by applying multiple coats of paint, with the top layer being a contrasting color. The top layer is then randomly and carefully worn thru by a craftsman to reveal hints of the contrasting undercoat, resulting in a less formal look.

Like the brand's existing color palette, the new Slate and Sandpiper finishes are durable, non-toxic and help to promote healthy indoor air quality.

"Over the past few years, the color gray has become a true staple within the fashion and home décor arenas," said O'Quinn. "Thanks to social media sites like Pinterest, it's easy to see how homeowners are incorporating gray into their room designs, and we've noticed that gray is now a popular color choice for many nurseries. By introducing our Slate and Sandpiper finishes this fall in conjunction with the launches of the Boardwalk and Abigail collections, we believe we will help our retail partners meet the growing demand for this chic color and expect both tones to become consumer favorites."

Boardwalk and Abigail are made in America at Young America's manufacturing facility in Robbinsville, N.C., in which the company recently invested more than $8 million.