Ju-Ju-Be, tokidoki partner for diaper bag collection
Kids Today Staff -- Kids Today, 10/23/2012 11:19:45 AM
Diaper bag designer Ju-Ju-Be has partnered with the Los Angeles-based pop culture brand tokidoki for a hip diaper bag collection that made its debut at the ABC Expo last week.
The tokidoki x Ju-Ju-Be collection features two of tokidoki signature urban designs - Iconic and TD Dreams - on 11 Ju-Ju-Be bags, including backpacks, totes, wristlets and messenger styles. Details include exclusive trims, embossed linings and co-branded pull zippers. Retail prices range between $18 and $188.
Tokidoki, Japanese for "sometimes," launched in 2005 as a lifestyle brand featuring bold characters and designs that appear on apparel, handbags, accessories and more. The company is also collaborating with car seat producer Clek in a deal also announced at the recent ABC Expo.
Tokidoki's other brand partners include Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger and Marvel.
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