Marathon Marketing signs Pamela Scurry
By Staff -- Kids Today, 10/1/2004
Atlanta — Designer and retailer Pamela Scurry has entered into a consulting agreement with Marathon Marketing to further develop and expand her branded merchandise program.
Scurry's goal of developing and nurturing family traditions will be brought to consumers through multiple platforms including publishing, television and licensed merchandise.
"It is a privilege and pleasure to be able to work with Pamela Scurry," said Laurie Berkin, president of Marathon Marketing. "Her enthusiasm, experience and positive outlook bring a new energy to this unique lifestyle program. Her ability to take the ordinary and make it extraordinary is unprecedented. The Pamela Scurry at Home Collection is a brand representing experiences that people can relate to."
Scurry's licensing program will be built on her passion for creating an inviting, pretty and comfortable environment with a focus on the home. Scurry currently holds licenses with Mohawk Home, Gatehouse, and Troutman Furniture.
Scurry is the owner of Wicker Garden's Children, an exclusive store of elegant children's furniture and clothing located on Madison Avenue in New York. She is also the author of "Cradle and All" and a contributing editor for Campbell Soup's new "C" magazine.
"I am thrilled to be working with Laurie Berkin to further extend my brand and licensing program," Scurry said. "Her expertise in both marketing and licensing made Marathon Marketing the perfect choice for this exciting new chapter."
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