ShoPro names four licensees for Sonic X
by Staff -- Kids Today, 10/1/2004
San Francisco — ShoPro Entertainment has granted licenses to four fashion goods companies for its popular Sonic X property.
The licensees are Franco Manufacturing, which will make bedding, bath items and beach towels; Accessory Network, which will make accessories including backpacks, headwear and stationary; American Marketing Enterprises, which will produce children's sleepwear; and Happy Kids, which plans to make fashion knit/woven sets and swimwear. All the items will feature Sonic X, star of an animated television series and SEGA video games.
The collection will preview at Toy Fair and MAGIC next year and launch at mid-tier retailers in spring 2005. The products will move into the mass market in time for back-to-school shopping later next year. Retail prices will range from less than $10 for stationary products to between $35 and $50 for apparel and bedding.
"We look forward to working with these four new leading licensees on the Sonic X franchise," said Cynthia Money, vice president of consumer products at ShoPro Entertainment. "Accessory Network, American Marketing Enterprises, Franco and Happy Kids understand the importance of Sonic X to children and adults. We're confident that they will translate Sonic X into popular fashion products that children will enjoy for a long time."
The Sonic X lines will debut at mid-tier retailers in the spring.
