WestPoint Home to market line of Harley-Davidson kids bedding, bath
By Michele SanFilippo -- Kids Today, 10/1/2005
West Point, Ga.— WestPoint Home has inked a multi-year licensing agreement with Harley-Davidson Motor Co. to produce and market juvenile bedding and bath accessories as part of its youth home furnishings collection for the United States and Canada.
The new product line will be introduced at this month's New York Home Textiles Market, with anticipated shipping to department and specialty stores as well as Harley-Davidson dealerships nationwide in the second quarter.
"Our customers enjoy sharing their enthusiasm for Harley-Davidson with their families, especially children and grandchildren," said Ruth Crowley, Harley-Davidson vice president of general merchandise. "These products give our young enthusiasts an opportunity to customize their rooms, expressing their personal spirit of freedom and individuality."
Chip Fontenot, WestPoint Home president and CEO, said, "WestPoint Home has a longstanding tradition of outstanding management of branded home fashions merchandise. We look forward to utilizing this expertise in working with Harley-Davidson."
