Evergreen Concepts hired to promote Brainy Baby brand
Staff -- Kids Today, 6/1/2005
Alpharetta, Ga.— Infant developmental DVD company The Brainy Baby Co. has signed Evergreen Concepts as its licensing agent in the United States and Canada in an effort to further establish its multimedia products into the consumer marketplace.
Evergreen Concepts will be seeking licensees and driving the development of consumer products for the Brainy Baby brand and its Right and Left Brain developmental focus, first pioneered in its 1995 developmental videos. Categories for licensing include wood toys, electronic toys, apparel and accessories, bedding and nursery décor, food and feeding accessories, bath and safety products and more.
"We are thrilled to be associated with a company that is so dedicated to inspiring young minds by creating such wonderful content," said Melissa Segal, principal of Evergreen Concepts. "We believe with Brainy Baby's current library of 13 DVDs and six CDs and their loyal consumer base that there is a tremendous opportunity to extend the brand into high-quality and innovative products which are unique from all the current infant brands in the marketplace."
Brainy Baby has licensing agreements with Imagination Entertainment for puzzles and games and Bendon Publishing for books. Brainy Baby previously had an agreement with Vtech for electronic toys, which has expired.
Brainy Baby will be at the Licensing Show this month at the Evergreen Concepts booth, No. 1157.
