FSC Wallcoverings to launch Sesame Street products
Staff -- Kids Today, 7/1/2005
New York— FSC Wallcoverings is launching a line of licensed Sesame Street wallpapers, borders, murals and appliqués under its Village brand. The wallcoverings will feature vibrant color-based designs and patterns with educational elements such as letters and numbers.
The products will be included in a children's collection called Kreative Kids, and are set to debut in August at independent and mass market retailers.
Designs include a Sesame Street Neighborhood border; Sesame Street Patchwork Sports border; Sesame Street stripe wallpaper; Sesame Street 123 wallpaper and border; Sesame Street Autograph border, which features the characters along with their signatures; Sesame Street ABC border and wallpaper; Sesame Street Stars wallpaper; Sesame Street Center Stage border, which features the characters in spotlights on stage; and Sesame Street All-Star Elmo border.
Price points will range from $25.99 to $99.99 for a digital mural.
"Our licensing strategy has always been to become an intrinsic part of meaningful licenses with inherent value and longevity," said Kathy O'Brien, vice president of marketing for FSC Wallcoverings.
Liz Kalodner, vice president and general manager of Global Consumer Products, said that the new products reflect Sesame Workshop's messages of encouraging literacy and showcasing the characters sharing together.
Sesame Street characters will appear on wallpaper, borders and more from FSC.
