Legends breaks into youth arena
By Jane Kitchen -- Kids Today, 3/1/2006
Las Vegas— Entertainment and home office manufacturer Legends launched a new Legends Kids line at the winter furniture market here last month.
The collection is composed of five groups in popular styles and finishes. Beds include a bookcase headboard or panel headboard in twin and full, and prices are the same across all five groups — designed to make shopping easier for both the retailer and the consumer.
The key to the new youth division, said marketing director Tim Donk, is a display that allows a retailer to show one vignette along with a "five-drawer island" to showcase a single piece from the other four groups.
The five collections include Boot Hill, a rustic group; Big Bear, an oak transitional; Ventura, a mission look; Seaside, a white cottage collection with beadboard; and Thunder Island, a black beadboard group.
Retailers choose whatever style they think will be most popular in their marketplace to showcase in the vignette, and then show the single dresser piece in the "five-drawer island" on the other four. The company is also supporting the initiative with a logo sign and POP displays.
"It's been phenomenally received," said Donk. "With the merchandising concept of maximizing space, we're thinking this could be some of the highest dollars per square foot for retailers."
The Seaside collection is one of five new youth groups from Legends.
