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Alex, LB Kids set book line

Staff -- Kids Today, 4/1/2006

Northvale, N.J.— Toy and craft manufacturer Alex has partnered with LB Kids, an imprint of Little, Brown Books for Young Readers, for a new line dubbed Alex Books, featuring arts and crafts books packaged with Alex's art supplies and other book projects inspired by Alex's creative line.

Alex Books will launch in fall 2006 with five products: My First Art Book and Easel; Pooch's New Raincoat Board Book and Plush; Just For Me! My Really Cool Scrapbook; along with two finger puppet storybooks, Goldilocks and The Three Bears and The Three Little Pigs, which will include felt hand puppets, four detachable character finger puppets and a felt play area.

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