Editor's notes
Lisa Casinger, Editor -- Kids Today, 6/1/2006
Did you glance at the cover and wonder what's going on? We hope so because if nothing else, it got your attention.
We have a cover without a person, a big departure for Kids Today. I realize this may cause a stir. A retailer on the cover is our hallmark, it was part of a good business plan, people expect it and it sets us apart from other publications.
All of this is true.
Admittedly I'm not a businessperson. I'm a writer; I like being creative; I like trying new things. Isn't one of the mantras of business to think outside the box?
Business plans, ideas and hallmarks should evolve if they intend on staying in the race.
The same holds true for business publications. How can we write stories encouraging and applauding retailers and vendors who are inventive, creative and exciting if we just stick to what's always been done? I'm not a revolutionary, I'm not trying to irritate or offend, but you can't keep doing the same old same old just because that's the way we've always done it.
When we saw the photography of Krista Bridges Burruss' store, Serendipity Baby, our retail profile, the cover shot practically jumped out at us, and it didn't include Krista. Her store is gorgeous and while retailers are the heart and soul of their stores, we're not writing a bio on Krista, we're writing about her business. Don't get me wrong, we've still included shots of her and her son Cooper; we don't intend to cut people out of Kids Today, we're just mixing things up a bit.
Change is good. None of you would be in business today if you didn't make changes, realign your business plans or step out of the proverbial box once in awhile. So moving forward, you can count on our surprising you once in a while, and that's not a bad thing.
Since we all need a sounding board, I hope you will weigh in each month and share your thoughts about Kids Today as we, like you, continue to evolve. I will warn you though; we've got other tricks up our sleeves. Most importantly, we want to know what you, the readers, like and dislike about Kids Today. E-mail me, lcasinger@reedbusiness.com.
