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Youth Furniture Sales Projected to Soar 24.5% by 2010

By Kay Anderson -- Kids Today, 8/1/2006

Youth bedroom furniture is expected to be one of the five furniture categories with the greatest sales growth between 2005 and 2010 according to statisticians at New York-based Easy Analytic Software Inc. (EASI). With estimated sales of $4.6 billion in 2005, youth bedroom sales are projected to hit $5.7 billion in 2010, a 24.5% increase.

The biggest sales increases will come in the West and in the South. Sales in the West are projected to increase by 27% over the five-year period; in the South, by 26%.

In the West, only in Montana and Wyoming are sales of youth bedroom expected to increase at a pace slower than the national average.

In the South, the rate of growth for youth bedroom is expected to exceed the national average in Florida, Texas, Georgia, North Carolina, Virginia, Maryland and South Carolina.

In the Northeast, only Delaware and New Hampshire are expected to see youth bedroom sales increases above the national average. No state in the Midwest is expected to have sales growth above the national average.

Projected growth for Youth bedroom
in billions
2005 estimated2010 projectedchange
$4.6$5.724.5%
Source: Easy Analytic Software Inc. and Kids Today market research

Sales of youth bedroom furniture by state
States with projected sales growth above the national average are shown in bold
in millions
2005 estimated2010 projectedChange
Alabama$69.6$84.321.1%
Alaska10.413.025.2
Arizona86.4115.633.8
Arkansas41.050.222.6
California523.1658.525.9
Colorado76.597.627.5
Connecticut60.173.522.2
Delaware13.717.326.7
District of Columbia10.511.812.9
Florida277.4360.930.1
Georgia138.1177.728.7
Hawaii17.822.526.3
Idaho20.125.929.0
Illinois200.7244.721.9
Indiana98.7121.322.9
Iowa46.456.220.9
Kansas43.152.622.0
Kentucky64.178.622.6
Louisiana66.079.320.0
Maine21.426.524.0
Maryland93.7117.325.2
Massachusetts108.8130.620.0
Michigan162.6197.421.4
Minnesota83.6103.724.0
Mississippi41.550.421.3
Missouri90.7111.122.6
Montana14.117.322.5
Nebraska27.433.723.0
Nevada36.550.638.5
New Hampshire21.927.726.3
New Jersey142.2174.322.6
New Mexico27.434.224.7
New York302.7363.220.0
North Carolina136.3172.926.9
North Dakota9.811.517.4
Ohio184.0221.620.4
Oklahoma53.164.922.2
Oregon57.172.226.4
Pennsylvania197.9238.320.4
Rhode Island17.621.723.5
South Carolina65.381.825.2
South Dakota11.414.022.1
Tennessee92.7114.623.7
Texas330.9426.929.0
Utah31.240.028.1
Vermont10.212.422.4
Virginia124.1156.526.1
Washington100.8126.725.7
West Virginia27.733.119.7
Wisconsin88.9109.823.5
Wyoming7.99.722.9
Source: Easy Analytic Software Inc. and Kids Today market research

 

Coming next month

Hot metros for youth bedroom

The September issue of Kids Today will pinpoint the metro areas that have the biggest potential for youth bedroom sales.

Behind the numbers

Estimates and projections for youth furniture sales were developed by Kids Today market research working with Easy Analytic Software Inc. (EASI) at the same time they developed estimates for other furniture product categories. 2005 sales estimates were developed based on data available through November 2005 and are subject to revision as additional data become available. Note that all estimates were made before the effects of Hurricanes Katrina and Rita could be fully assessed.

Estimates are based on information from the Department of Commerce, the International Trade Commission, sales estimates from manufacturers and retailers, Furniture/Today's Consumer Buying Trends Survey, the Furniture Store Performance Report, Kids Today Store operations survey and discussions with industry executives and analysts.

Segment figures were aggregated by Furniture/Today and statisticians at EASI. EASI matched demographic data (for example, age and income) gathered by Furniture/Today's Consumer Buying Trends survey against other data sources, such as the Bureau of the Census, the Department of Justice, the National Center for Education Statistics and the Department of Labor, using a series of statistical models to develop estimates by metro markets.

EASI's highly accurate models are regression curves based upon a variety of factors designed to forecast changes that include growth and the interrelationship of variables. EASI's projections for 2010 are designed to forecast the changes that statistically adjust for household income, age by race and sex, group quarter population, births and deaths among numerous other updating and forecasting factors. Spending forecasts assume a national rate of inflation that does not vary from one location to another.

Furniture/Today and Easy Analytic Software (EASI) have prepared sales estimates and projections for total furniture and bedding sales, as well as estimates and projections for individual product categories, in a series of Product Potential Reports. Each Product Potential Report gives estimated 2005 sales, projected 2010 sales, with percentage change for a specific product (for example, recliners or master bedroom) for more than 900 metropolitan areas. Each one also has state-level data for the product. Product Potential Reports may be ordered online at www.furnituretoday.com.

Product categories available are:

Master bedroom

Youth, other adult bedroom furniture

Kitchen, dinette furniture

Dining room furniture

Entertainment furniture

Curios

Cocktail, end, coffee, sofa tables

Desks, other home office furniture

Stationary sofas

Stationary chairs

Reclining chairs

Swivel, glider rockers

Motion sofas

Sofa sleepers, futons

Mattress, box springs

Infant furniture

Porch, patio, pool, outdoor furniture

Area rugs

Lamps

Wall décor

Decorative pillows

Also available are Metro Potential reports that give the spending estimated in 2005 for each of the product categories listed above for the metro, along with projected spending in 2010. Armed with this information, retailers can calculate their own share of market in their trading area. In addition to home furnishings spending estimates, Market Potential Reports also give demographic information on the metro area, including breakdowns by age, income and ethnicity, showing how these projected to change over time.

Visit the Research page on Furniture/Today website and click on EASI to learn more.

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