LaJobi, Graco partner for nursery group
Staff -- Kids Today, 8/1/2006
Exton, Pa.-based Graco Children's Products has inked a deal with LaJobi Inds., a distributor and retailer of baby furniture, to create a collection of licensed furniture. With the introduction of several licensed products, Graco extends its offerings of products to include cribs, changing tables, dressers, armoires and glider rockers. The 15-SKU crib and changing table line has been completed with cribs available in natural, white, honey and hickory finishes with a suggested retail of $139.99 to $219.99.
"At Graco, we always look to partner with other leaders in the industry that align with our mission to provide safe, quality products," said Dan Silver, director of new business development for Graco. "(LaJobi's) ability to combine elegant style, superior product features and well thought out functional design make them the perfect partner for Graco. We look forward to working with them to provide the very best juvenile products for our consumer."
LaJobi manufactures and distributes baby furniture brands such as Baby Italia, Bonavita, ISSI and Europa.
Three furniture collections will follow the crib and changing table line and will be available this month.
